Article Marketing is a simple way to promote a new or existing website. As long as you do it correctly, your articles will be seen and shared by more people than you would expect from building regular backlinks.
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Dont get too caught up in an articles Click Through Rate
If you have ever posted an article to an article directory that lets you see your author statistics, such as EZA, then you will have come across the ‘Click Through Rate’ (CTR). Many people suggest that this is the most important aspect of writing an article, since it indicates how many people have clicked on your linked, compared to the number that have viewed it. However, I do not agree.
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